Sr. Community Marketing & Enrollment Specialist

Harbor Health is seeking a Senior Community Marketing and Enrollment Specialist to join our Elder Service Plan team in Brockton.

The Senior Community Marketing and Enrollment Specialist successfully guides elders and their caregivers in a timely manner through the Harbor Health Elder Service Plan enrollment process to increase overall enrollment in the program.  The Senior Marketing and Enrollment Specialist is responsible for developing and implementing effective communication strategies to reach objectives, manage interaction with internal PACE stakeholders and coordinating all enrollment activities.  The Senior Marketing and Enrollment Specialist will also be responsible for developing and maintaining key relationships for B2C enrollment and coordinating, project managing, and training and mentoring Intake Coordinators and Community Marketing and Enrollment Specialists.  

Responsibilities:

• Assists with the development and execution of enrollment strategies for existing and new target markets and provides ongoing market research to contribute to the growth of the program.
• Provides functional  supervision to Intake Coordinator and Community Marketing and Enrollment Specialists. 
• Assists with the B2C/Community Marketing Initiatives, focusing on awareness & direct enrollment through qualification and engagement of referrals throughout the process.
• Promotes ESP awareness and understanding both internally and externally through networking, outreach, and onsite education at events and Harbor Health’s Community Health Centers. 
• Develops effective relationships with key accounts and referral sources involving B2C enrollments to communicate the benefits of referring clients to ESP.
• Assists with the planning, organization and execution of marketing activities including events, health fairs, trade shows, community meetings etc. involving B2C referrals.
• Assists with the development and implementation of strategies to overcome referral barriers and identifies potential new ESP referral sources and internal cross-collaboration strategies with clinical/IDT teams.
• Effectively manages the enrollment process and weekly enrollment tracker check-in meetings to meet or exceed monthly enrollment goals.
• Utilizes established best practices heightened with critical thinking and excellent time management skills to meet enrollment goals in a timely manner.
• Communicates, coordinates and schedules with operations staff for efficient and friendly enrollment process.
• Coordinates and participates in all aspects of the enrollment assessment process.
• Completes all data collection utilizing the CRM software and mandated paperwork throughout the enrollment process. 
• Coordinates with Medicaid Specialist staff to ensure efficient enrollment in MassHealth.
• Must be able to travel in a timely manner to meet with applicants and/or referrals in their homes or off-site offices in the Mattapan and Brockton catchment areas.  e. 

Requirements: 

• Bachelor’s degree in Marketing, Sales, Communications, Public Relations, Public Health experience or related degree preferred or 7-10 years of related sales experience. 
• Minimum of 5 year of complex, long sales cycle experience, including selling over the phone or face-to-face meetings, preferably with diverse populations, of which 5 plus years are in Healthcare or Elder Care Insurance industry
• Project management: track record of setting, achieving goals and closing multiple sales per month or account management with demonstrated in-account sales results.
• Excellent interpersonal, written and verbal communication skills; detail oriented with excellent time management skills and ability to multi-task and work independently.
• Must be proactive, positive, driven self-starter who strives for results while demonstrating superior organizational and follow-up skills. 
• Demonstrates good judgment, resourcefulness, flexibility and problem solving to achieve desired results.
• Aptitude for assisting with the developing and implementing strategies
• Proficiency with Adobe Pro (Adobe sign), Foxit, and MS Office 365 required including Word, Excel and Outlook & Teams. 
• Experience in EHR platforms, specifically NextGen and/or Epic
• Ability to work non-standard hours when needed.
• Bilingual especially Cape Verdean, Hattian Creole, Portuguese, Vietnamese, Mandarin or Cantonese and English preferred. 
• Social work or CNA experience preferred.
• Experience with CRM  software preferred.  
• Demonstrated ability to learn and utilize multiple software programs including CRM, Project Management, EHR, Office Suite, and PDF manipulation preferred. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.