Family Advisor/Community Marketer

Cranberry Court, Mountain Terrace, and Willow Brooke Senior living are currently seeking an External Community Liaison/Community Marketer to join our team of dedicated professionals who want to make a difference in the lives of our residents, their families, and our communities. We are guided by our CAPLICO Core Values:

Celebration

Accountability

Passion for Learning

Love One Another

Intelligent Risk Taking

Customer Second (Employee First!)

Ownership

If these core values resonate deeply with your own moral compass and you meet the requirements below, then you should apply.

About the Opportunity

Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs. Develops and maintains productive external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks, and trends resident movements, is the central point of contact for all prospective residents and coordinates the admission/assessment process in collaboration with the community management team.

This position will focus on three of our communities: (Cranberry Court, Mountain Terrace, and Willow Brooke Senior living)

This position will have an unlimited incentive as well as a car stipend.

Critical Success Factors

• Superior communication skills with the ability to effectively communicate in English, both orally and in writing.
• Ability to communicate a clear vision of the community and its services.
• Dependable and punctual with a professional, competent demeanor.
• Knowledge of the physiology and psychology of the older person.
• Recognizes common signs/symptoms of dementia.
• Demonstrates strong customer service skills and the ability to cultivate relationships with local community influencers.
• Adaptable, flexible, and focused on meeting the needs of prospective residents and their families.
• Demonstrate team and business partner skills.

Preferred Qualifications

• Degree in marketing or human services field preferred.
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.
• Proven track record of marketing/sales results.
• An outgoing personality, superior communication skills and strong customer service orientation required.
• Must present a neat, clean appearance and demonstrate a positive, cheerful attitude.
• Must possess a clean driving record and valid state issued driver’s license.
• Local travel required (85% or more)