Regional Brand Engagement & Community Marketing

Company Description

Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape.

Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality.

Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward.

Job Description

We are seeking a dynamic and innovative Regional Brand Engagement & Community Marketing professional to join our team in Singapore. In this role, you will be responsible for developing and implementing strategic marketing initiatives and execution to enhance brand engagement, social presence, and community growth for Sandisk consumer storage products across social media, influencer partnerships, social commerce, eTail marketing, and community engagement, ensuring SanDisk stays culturally relevant, connected, and trusted among today’s digital-first consumers in the APAC region.

Key Responsibilities:

• Brand Engagement Strategy – Develop and execute regional brand engagement plans to strengthen brand awareness, affinity, and advocacy among target consumer segments.

• Social Media & Content – Oversee the regional social media strategy, ensuring platforms are optimized for engagement, storytelling, and innovation.

• Influencer & Creator Marketing – Build and manage influencer, creator, and KOL partnerships to amplify brand presence and credibility.

• Community Engagement – Foster online and offline communities to deepen consumer relationships, encourage advocacy, and drive user-generated content.

• Social Commerce & eTail Marketing – Partner with eTail and marketplace teams to design engaging social commerce campaigns and content that support product consideration and conversion.

• Cross-Functional Collaboration – Work closely with global brand teams, regional eCommerce, channel marketing, and PR to ensure alignment and consistency while tailoring to local market dynamics.

• Insights & Measurement – Leverage consumer, cultural, and performance insights to optimize strategies, ensuring impactful engagement and measurable ROI.

• Leadership & Team Development – Lead and inspire a regional team, nurturing talent and building capabilities in digital engagement and community-driven marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; advanced degree or professional certifications (e.g., Digital Marketing) preferred
• 8 years of experience in brand marketing or community management, with a focus on regional campaigns
• Proven track record of developing and implementing successful community building initiatives
• Strong understanding of regional cultural nuances and consumer behavior
• Excellent project management skills with the ability to handle multiple projects simultaneously
• Proficiency in social media management and content creation tools
• Advanced data analysis and reporting skills to measure campaign effectiveness
• Exceptional written and verbal communication skills in English; fluency in relevant regional languages is a plus
• Demonstrated ability to work collaboratively in a fast-paced, multicultural environment
• Creative problem-solving skills and a customer-focused mindset
• Experience with influencer marketing and partnership development
• Familiarity with digital marketing trends and best practices in community engagement

Additional Information

Sandisk thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Sandisk is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.