Marketing Manager - Community Marketing (Alberta/BC)

Description

Join our team and what we'll accomplish together

TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.

Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do. In doing so, we create innovations that change the lives of thousands of people across Canada.

At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.

What you’ll do

The Marketing Manager will be responsible for managing all aspects of creative content creation and production, as well as strategic relationships with external creative agencies for various initiatives. This role requires expertise in creative direction, creative project management, and agency partnership management.

Creative Management and Artistic Direction:

• Define creative vision and artistic direction for marketing initiatives
• Develop creative briefs and specifications for projects
• Ensure creative consistency and alignment with TELUS brand
• Evaluate creative quality of deliverables and provide constructive feedback

Agency Relationship Management:

• Develop and maintain strategic relationships with creative agencies
• Select and evaluate creative agencies for different projects
• Negotiate contracts and commercial terms with agencies
• Manage agency portfolio and optimize partnerships

Campaign Support and Marketing Initiatives:

• Create marketing assets and coordinate with channels, partners, influencers
• Develop social media playbooks
• Create campaigns, rallies, scripts, etc
• Ensure creative consistency across all channels (digital, print, video, events)

Creative Project Management:

• Plan and coordinate creative projects end-to-end
• Define timelines, milestones, and deliverables for each project
• Ensure compliance with deadlines and budgets for creative projects
• Manage changes and scope adjustments for projects

Budget and Financial Management:

• Develop and manage overall budget for creative activities
• Track expenses by agency and by project
• Optimize allocation of creative resources
• Provide regular financial reports and creative ROI analyses

Qualifications

What you bring

Education and Experience:

• Bachelor's degree in marketing, arts, design, communication, or related field
• Minimum 5 years of experience in creative management, artistic direction, or marketing
• Minimum 3-5 years of experience managing relationships with creative agencies
• Demonstrated experience managing complex creative projects
• Deep knowledge of Alberta and British Columbia market and its cultural specificities

Technical Skills:

• Knowledge of design and creative production tools (Adobe Creative Suite, etc.)
• Experience with project management tools (Asana, Monday.com, Jira, etc.)
• Budget and financial management skills
• Knowledge of CRM systems and marketing tools

Interpersonal Skills:

• Excellent communication skills
• Leadership and ability to influence and motivate creative teams
• Strategic thinking and creative vision
• Ability to evaluate and critique creative work constructively