Evergreen Residential is a high growth Real Estate Company and institutional investment platform in the single-family residential ('SFR') and build-to-rent (“BTR”) sectors. We are committed to changing the way investors own and manage SFR homes, and to building a modern way to deliver the data, tools and services that enable our clients to invest in the world’s largest asset class at scale. Our team is collaborative, open-minded and curious. Transparency is a core value, we speak our minds, are responsible for our actions and celebrate our wins. We are serious about our business, but we don't take ourselves too seriously.
We offer a flexible, empowering culture, competitive compensation and benefits, and the opportunity to work with and learn from industry pioneers and experts.
If you are self-motivated and mission driven with a ‘can do’ mindset and see solutions where others may see problems, come and grow with us!
We are seeking an exceptional marketing professional with residential property management experience who thrives in a fast-paced environment to join our team. This position will implement and oversee marketing initiatives for Evergreen’s growing portfolio of BTR communities.
This position is based in Dallas, TX, however travel may be required to US locations where our properties are located.
The Role: Responsibilities include, but are not limited to, the following:
- Lead the creation, implementation, and refinement of integrated marketing and advertising strategies for Evergreen’s BTR community portfolio, ensuring alignment with performance expectations and corporate brand standards.
- Oversee and optimize digital advertising initiatives across various platforms to enhance property visibility, attract qualified leads, and maximize conversion rates. This includes managing and optimizing search engine marketing (SEM), social media campaigns, and other digital channels.
- Develop compelling brand narratives and unique selling propositions for individual BTR communities, effectively communicating their value to target demographics and differentiation vs. competing properties.
- Guide the development of high-quality marketing collateral, including property websites, virtual tours, photography, video content, brochures, and email campaigns, ensuring accuracy and consistency of branding and messaging.
- Develop, manage, and track marketing budgets, ensuring efficient allocation of resources and an attractive return on investment (ROI) for all marketing activities.
- Partner effectively with BTR Acquisition, Asset Management, and Operations teams to understand new development pipelines, inform market entry strategies, and ensure seamless marketing support from pre-leasing through stabilization.
- Identify and manage relationships with external marketing agencies, media buyers, technology providers, and other relevant vendors to ensure high-quality service and cost-effective solutions.
- Establish key performance indicators (KPIs) for all marketing initiatives, regularly monitor performance, analyze data, and prepare comprehensive reports with actionable insights and recommendations for senior leadership.
- Work to understand and improve the entire prospective and current resident journey, from initial inquiry through move-in and ongoing satisfaction, identifying marketing touchpoints and opportunities for enhancement
- Ensure all marketing activities comply with fair housing laws, relevant industry regulations, and company policies and procedures, while also identifying and implementing industry best practices
- Take on ad-hoc marketing projects and initiatives as needed to support the company's growth and evolving business objectives
Qualifications and Experience
- Bachelor’s Degree in a related discipline preferred, High School Diploma or GED equivalent required.
- 5+ years of progressive marketing experience, with a significant focus on the real estate industry, preferably in BTR and/or multifamily housing and property management.
- Proven track record of developing and executing successful marketing strategies that drive results in leasing, resident acquisition and retention, and brand growth.
- Expertise in digital marketing tools and platforms, including SEO/SEM, social media marketing, email marketing, content marketing, ILS platforms, CRM systems, and marketing analytics tools (e.g., Google Analytics).
- Demonstrable experience in website optimization and strategies to increase direct-to-consumer engagement and conversion.
- Creative thinker with excellent writing, communication, and organizational skills.
- Experience managing marketing budgets and external vendor relationships.
- Demonstrated ability to take initiative and work independently and as a teammate to deliver expected results.
- Strong analytical, problem-solving, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
Please do not rely on compensation estimates for our jobs that are posted on sites other than our direct website as these may be misleading.
About Evergreen Residential
Founded in 2021, Evergreen Residential is a full-service SFR platform leveraging proven operational practices and the latest technological advances to optimize investor returns and achieve positive outcomes for our residents and the communities in which we operate. We offer a full suite of services, including Investment Management, Asset Origination, and Advisory Services. The firm is headquartered in Dallas with offices in New York City.
The leadership team has extensive experience dating back to the early institutionalization of SFR and unrivaled depth of experience in the complete asset life cycle. We are built to withstand changing market conditions, and our business produces resilient, predictable cash flows and margins. We are committed to charting new paths and using data to achieve best-in-class results. Our business is evergreen.
Beyond financial returns, the Company is committed to measurable impact objectives. We believe that inclusive and equitable management, environmentally sustainable long-term strategies, and resident-focused policies are good business - for our residents, our investors, and our team. We are committed to using environmentally sustainable practices and empowering our residents to improve their financial health.
Our cornerstone values - Accountability, Transparency and Partnership - are built on a foundation of Integrity and provide the roadmap for our daily actions, interactions and decisions.
Equal Opportunities and Other Employment Statements
We are deeply committed to building a workplace and community where inclusion is not only valued but prioritized. We take pride in being an equal opportunity employer and seek to create a welcoming environment based on mutual respect, and to recruit, develop and retain the most talented people from a diverse candidate pool. All employment decisions shall be made without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other basis as protected by federal, state, or local law.